Catalog VS. Brochure

March 3rd, 2011 | 2 Comments »

Really the title sounds much cooler than what I’m getting ready to say, so I’ll try and spice up the topic a bit (but seriously it’s about brochures and catalogs…so try not to set your expectations too high.  Most likely you’re going to be very disappointed…or asleep.

Brochures and Catalogs both have the same goal – to sell a product or service to a specific target market (kind of bland I know).  The difference between them, which some would call GOOD vs. EVIL but in this case has absolutely nothing to do with what I’m about to say (like I said I’m attempting to make this topic cool…getting a little spicy??).  So as I was saying, the difference between the two is that Catalogs contain a variety of different products and are delivered to the customer without a sales person to help persuade them into action.  That’s why the Catalog must work harder to engage the viewer through beautiful photography and detailed descriptions.  Brochures on the other hand tend to feature only one line of products or services and are used as leave-behind pieces by salespeople who will ultimately follow up with a customer…

…unless you have beautiful sales people.  If that’s the case just put THEM in the catalog and brochure.  Then everybody wins!! (How SPICY was that??!!)

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